My career has spanned the development of interactive digital products in telecom, video games, broadcast television and advertising industries. Over the years I have learned, from the ground up, the technologies, resources and methodologies that make up interactive broadcast, online and mobile as we know them today.
Expert hands on knowledge in print, interface design and development, audio and video production, advertising strategies, mobile development, social media campaigns, project management, analytic implementation and discovery, cross platform development, and more importantly, a fascination with future discoveries that will drive users to explore and contribute to a exponentially expanding media landscape.
November 2016 - Present
I help out as much as I can with whatever needs doing whenever it needs doing. Stonecrop people are great to work with.
March 2011 - Present
Oversee all aspects of a freelance interactive advertising agency including but not limited to online design and development, video production, audio production, social media implementation, mobile design and development, Analytic implementation, promotion and marketing.
May 2009 – March 2011
Provided direction, support and solutions for all aspects of web/mobile based systems for multiple station locations within the Gannett Broadcast division including Project/Product Management, Marketing / Promotion, Sales Strategy / Ad Serving Solutions / Client Outreach and Understanding, Video, Ad Serving, SMS, Newsletter, Content Management, Weather Product Discovery and Integration, Analytic Research, Implementation, and Discovery, Mobile Research, Design, Development and Implementation. Budget Analysis and Implementation, IT / Engineering Support and Implementation, Vendor Management andTraining and support on website and mobile technologies implemented.
June 2008 - May 2009
Project managed all aspects of implementing new technologies and product from parent company to all departments of ABC affiliate News10 including discovered and created budgets for new technology and products. Initiated strategies for growing on-air, online, SMS, email and mobile products audiences. Created the “Innovation Room” for weekly trainings in all technologies and strategies available, currently used or possibilities for the future. Created a companywide “Viral Marketing” strategy that used every employee’s social media skills to push content to new media outlets. Worked with News, Promotions, Sales, IT, Engineering and Business to use the technologies and services available to to their fullest, helping to bridge the gap that occurred with different departments.
November 2005 - June 2008
Managed a team of creative producers in the development of online sales related products and services for News10 and News10 clients. Reorganized the way content was created for clients, introducing new technologies and strategies that gave our clients a clear advantage in on-air, online, mobile and SMS, advertising strategies for the News10 demographic. Introduced rich media online campaigns to News10 and shared these with other Gannett affiliate properties around the country. Produced video productions for broadcast, online and mobile. Worked on National ad campaigns with all of Gannett Broadcast affiliate television stations. Nominated for “Innovator of the Year” for National Gannett Co, Inc. awards.
November 2003 - November 2005
Produced “direct response” television spots for over 50 clients in 80 markets nationwide. Involved in all aspects of production; audio, video, animation, editing, motion design, media and talent direction on all nationally aired commercial spots and online campaigns.
April 1997 - February 2001
First employee hired for video game development company. Games shipped: Silent Hunter II, Destroyer Commander, Harpoon IV and Panzer Commander. Project management for all aspects of game production, oversaw the development of all 3D assets, 2D interface design, and special effects. Directed and engineered all audio and video creation. Directed localization into Spanish, German, and French. Oversaw the creation of period music for the games.
February 1994 - February 1997
Hired by the creators of “Where in the World is Carmen Santiago” to direct and produce video for various projects in production. Games shipped: Marty the Mouse, Morgan and the Trouble with Cheese, Shuffle Puck II. My responsibilities grew to incorporate managing the creation of the interface design as well as the eight 3D characters and environments, responsible for all art assets, including SFX and music development, directed and engineered all audio elements, SFX as well as localizing the video games to Spanish, French and German and worked closely with outside vendors. In addition, I had the pleasure of writing and recording three original songs for “Marty the Mouse”.
All of my skills and experience are evolving exponentially with the future of interactive, print, online and mobile development ecosystems.
A total rebrand of for Stonecrop Technologies in 2019.WEBDESIGN, Branding
Working with The California Environmental Legacy Project, a $3 million NSF funded grant, which is a new kind of educational media project. Through an integrated set of programs and media resources, it builds public understanding about the deep and inextricable connections we have with the natural world, shaping the very attitudes, behaviors and public policies that will guide our nation toward a sustainable future.
Over 15 years professional experience in pre-production, production and post production for interactive audio and video experiences.
As Project Manager at Red Hills Studios I worked on a cornucopia of projects including IOS Applications (Now and Then), Pearson Education Online Applications, BSCS Applications and video productions. I developed their website while I was there. Take a look!
My tenure at News10 in Sacramento allowed me to work with many talented Account Executives, reporters, producers, artists, engineers, marketers, editors and a very large audience to report news, weather and entertainment. I started out as the Sales Creative Director leading a creative team to service the many clients that News10 had for their broadcast and online advertising capabilities and later promoted to Director of Innovation.
I have been involved in the creation of eight video game titles wearing many hats.
I have been involved in personal projects over the course of my career basically because that is what I love to do and it allows me the luxury to test new techniques and technologies before using them in a production that someone else is footing the bill. I guess you would call them hobbies. Here are a few projects that I have worked recently.