Project Description

Managed a team of creative producers in the development of online sales related products and services for News10 and News10 clients. Was a Hands On Creative Director working with teams of staff as well as going it alone when needed.

Responsibilities:

• Reorganized the way content was created for clients, introducing new technologies and strategies that gave our clients a clear advantage in on-air, online, mobile and SMS, advertising strategies for the News10 demographic
• Introduced rich media online campaigns to News10 and shared these with other Gannett affiliate proper- ties around the country
• Produced video productions for broadcast, online and mobile.
• Worked on National ad campaigns with all of Gannett Broadcast affiliate television stations
• Nominated for “Innovator of the Year” for National Gannett Co, Inc. awards