Director of Innovation, Gannett Division: ABC News10 June 2008 – May 2009

Project managed all aspects of implementing new technologies and product from parent company to all departments
of ABC affiliate News10 including:

  • Discovered and created budgets for new technology and product
  • Initiated strategies for growing on-air, online, SMS, email and mobile products audiences
  • Created the “Innovation Room” for weekly trainings in all technologies and strategies available, currently
    used or possibilities for the future
  • Created a companywide “Viral Marketing” strategy that used every employee’s social media skills to push
    content to new media outlets
  • Worked with News, Promotions, Sales, IT, Engineering and Business to use the technologies and services
    available to to their fullest, helping to bridge the gap that occurred with different departments

See for example of scope of online/mobile
See samples below for content creation:

Sales Creative Director, Gannett Division: ABC News10 November 2005 – June 2008

Managed a team of creative producers in the development of online sales related products and services for News10 and News10 clients.

  • Reorganized the way content was created for clients, introducing new technologies and strategies that
    gave our clients a clear advantage in on-air, online, mobile and SMS, advertising strategies for the
    News10 demographic
  • Introduced rich media online campaigns to News10 and shared these with other Gannett affiliate properties
    around the country
  • Produced video productions for broadcast, online and mobile.
  • Worked on National ad campaigns with all of Gannett Broadcast affiliate television stations
  • Nominated for “Innovator of the Year” for National Gannett Co, Inc. awards

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